The End of Sales Funnels: Why Modern B2B Needs Action Feeds Instead
For 40 years, we've visualized sales as a funnel: leads pour in at the top, friction filters them out, and deals drip out the bottom. But funnels are static. They show you what happened, not what to do. In 2025, buyers complete 90% of their journey before talking to sales, decision-making involves 6-10 stakeholders, and the best reps aren't analyzing pipelines—they're executing prioritized actions. This is why funnels are dying, and what's replacing them.
·Alex Tanaka·