Optifai is an AI-native, action-first CRM that automates next-best sales actions and keeps your CRM current—so your team can focus 100% on increasing customer lifetime value.
In 2025, we set out to solve a problem that has plagued sales teams for decades: CRMs are built for recording, not for doing.
Sales professionals spend hours each week entering data, updating records, and trying to figure out what to do next. Meanwhile, AI has the potential to automate all of this—but most CRMs treat AI as an afterthought, a feature bolted onto legacy systems designed for a pre-AI era.
We asked ourselves: What if we started from scratch? What if we built a CRM where AI doesn't just assist—it drives? Where the system doesn't ask you to update records—it updates them for you? Where your home screen isn't a dashboard of metrics—it's an action feed of what to do next?
That's how Optifai was born: an AI-native, action-first CRM designed to maximize the metric that matters most—revenue lift per human hour.
Create a world where even small teams can have AI autonomously continue the cycle of data integration → decision-making → execution → effectiveness validation, directing limited resources 100% toward Customer Lifetime Value (LTV) increase.
We envision a future where sales teams measure success not by activities logged or reports generated, but by revenue lift per human hour—and where AI handles everything else.
The 5 principles that guide everything we build
Present "what was automatically completed / what to do next" rather than "what to look at." Your home screen is an action feed, not a dashboard.
Convert all input data to LTV × Probability in real-time to determine priority. Every action is ranked by expected value.
Connect customer touchpoints chronologically. Every task → execution → result → learning cycle is seamlessly integrated.
Speed design for "results within seconds of opening." We measure clicks and wait time as core KPIs.
Attribute revenue lift per measure by the second. AI auto-stops or improves actions with ROI below threshold through reinforcement learning.
Founder & CEO
Yusuke founded Optifai in 2025 with a vision to transform how sales teams leverage AI. His journey began in Silicon Valley, where he worked at AI startups focused on B2B sales automation and product development.
Having witnessed firsthand the frustration of sales teams spending more time on CRM administration than on customers, Yusuke set out to build a fundamentally different approach—one where AI doesn't just assist, but autonomously drives the sales process.
"Every hour a salesperson spends on data entry is an hour stolen from building customer relationships. AI should eliminate that trade-off entirely."
Join sales teams from startups to enterprises who are achieving more with AI-native automation.