Why do AI sales tools fail to deliver ROI?
A design philosophy where AI executes actions automatically rather than just suggesting them. The evolution from "System of Record" (CRM) to "System of Engagement" (Sales Engagement) to "System of Action".
Most AI tools stop at "here's what you should do." SMB teams don't have time to review suggestions and manually execute. System of Action closes the loop - detect, decide, execute, measure.
Core design principle. Every feature is built to execute, not just inform.
Platform ArchitectureAn automatically executed action triggered by buying signal detection (email sending, calendar booking, etc.) that focuses on "execution" rather than "suggestion".
A unified platform that coordinates signal detection, automated actions, and ROI measurement across the entire revenue cycle. Emerged in Forrester Wave 2024 as a new category.
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