Why Your Best Salespeople Hate Your CRM (And They're Right)

Top performers update their CRM 3x less frequently than average reps—yet close 2.5x more deals. Analysis of 50 salespeople over 6 months reveals a shocking truth: the best salespeople aren't lazy, they're efficient. They know that sales is about action, not record-keeping. It's time to shift from System-of-Record to System-of-Action.