Alex Tanaka

Alex Tanaka

Product Builder & Revenue Velocity Explorer

Expertise:

AI SalesProduct DevelopmentRevenue Velocity TheoryStartup

Failed to meet monthly quotas for 2 years in SaaS sales. That question—"Why don't sales teams use their tools?"—led me to pivot into product development and co-create Optifai's Revenue Velocity theory. Exploring sales through data and probabilistic thinking. Favorite mantra: "Revenue is the outcome, process is the essence." Coffee and basketball enthusiast.

📊 Writing Stats

Total Articles: 34

thought-leadership(6)Tool Lists(2)Industry Reports(8)How-To Guides(8)guide(2)Methodology(1)Tool Reviews(3)Sales Pipeline(1)news(1)Case Studies(1)sales-management(1)

Articles by Alex Tanaka (34)

The End of Sales Funnels: Why Modern B2B Needs Action Feeds Instead

The End of Sales Funnels: Why Modern B2B Needs Action Feeds Instead

For 40 years, we've visualized sales as a funnel: leads pour in at the top, friction filters them out, and deals drip out the bottom. But funnels are static. They show you what happened, not what to do. In 2025, buyers complete 90% of their journey before talking to sales, decision-making involves 6-10 stakeholders, and the best reps aren't analyzing pipelines—they're executing prioritized actions. This is why funnels are dying, and what's replacing them.

·Alex Tanaka·

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