ARR Is a Vanity Metric. Welcome to Revenue Velocity.
Most SaaS founders obsess over ARR growth. But ARR is a static snapshot that hides your real problems—slow deal cycles, poor conversion, and operational inefficiency. Revenue Velocity reveals how fast you actually make money, and gives you four concrete levers to pull. Here's why velocity matters more than volume, and how small teams use it to outperform competitors 10× their size.
·Alex Tanaka·