4 articles about System of Action
Top performers update their CRM 3x less frequently than average reps—yet close 2.5x more deals. Analysis of 50 salespeople over 6 months reveals a shocking truth: the best salespeople aren't lazy, they're efficient. They know that sales is about action, not record-keeping. It's time to shift from System-of-Record to System-of-Action.
For decades, CRMs were built to remember. They captured every customer interaction, every deal stage, every data point—believing that perfect memory would lead to perfect sales execution. But memory without action is just expensive storage. This is the story of how software is finally learning to act, not just remember—and why it changes everything.
After failing to meet sales quotas for 2 years—not because I couldn't sell, but because I was drowning in CRM data entry—I built Optifai. It's the first CRM designed as a System-of-Action: zero manual input, AI-powered automation, and real-time revenue optimization. Here's what makes it different from every other CRM you've tried.
CRMs promise revenue growth, yet 52% of sales leaders say they're losing deals because of their CRM. Sales reps spend 17% of their time on data entry—nearly a full workday per week—costing teams $176K annually. Discover the paradigm shift from System-of-Record to System-of-Action that ends this chronic irony.