Simple, transparent pricing

Never miss high-intent inbound leads. Start with a free trial, scale as you grow.

From $39/month (annual plan)

Annual plans shown. Switch to Monthly for monthly billing.

Free

Test Hot-Lead Autopilot with up to 20 AI-powered emails

$0

20 Actions/month

Start for free
  • 1 Hot-Lead Autopilot playbook
  • Includes 1 user
  • Basic dashboard
  • HubSpot & GA4 integration

Best for evaluation. For production, we recommend Basic.

Basic

For founder-led teams ready for always-on Hot-Lead Autopilot

$39/mo (billed $468/yr)

200 Actions/month

Get started

Start 14-day trial

  • Hot-Lead Autopilot (always on)
  • Includes up to 2 users
  • Weekly ROI report
  • Email notifications
  • No "Powered by" branding
  • Recommended starting point for production use
Most popular

Professional

For 3-5 person sales teams

$79/mo (billed $948/yr)

600 Actions/month

Get started

Start 14-day trial

  • 3 playbooks that cover hot leads, 7-day no-response, and stalled deals
  • Includes up to 5 users – one account for your whole sales pod
  • ROI Ledger with holdout to prove AI-driven revenue
  • Slack/Teams alerts when high-intent leads need attention
  • Priority support

Enterprise

For large teams or companies with 100k+ monthly sessions

Custom

10,000+ Actions/month

Contact us
  • Unlimited playbooks
  • Includes unlimited users
  • Full ROI Ledger
  • SSO & onboarding support
  • Dedicated account manager

Pricing is per Optifai account (not per seat). Add multiple users to the same account.

No credit card required for the Free plan

Frequently asked questions

What's the difference between Free and Basic?

Free plan has 20 actions/month limit and shows "Powered by Optifai" branding. Basic has 200 actions/month, no branding, and includes weekly ROI reports. For production use, we recommend Basic.

What's the difference between Basic and Professional?

Professional includes 3 playbooks (Hot-Lead, 7-Day No-Response, Stalled Revival), up to 5 users, ROI Ledger with Holdout experiments, and Slack/Teams notifications. Best for teams that need automated follow-up workflows.

What is an Action?

1 Action = 1 AI-generated email sent externally. Signal detection, scoring, and draft creation are unlimited and don't count toward your limit.

What happens if I exceed my Actions limit?

Email sending will pause when you reach your limit, and you'll receive a notification. You can upgrade to a higher plan to continue sending.

How much web traffic do I need for this to work?

We recommend at least 5,000 monthly sessions with regular visits to /pricing or /demo pages. Optifai works best for B2B SaaS companies with active inbound marketing.

Can I use Optifai without HubSpot?

Yes, Optifai works as a standalone CRM for contact and deal management. Currently, playbooks (Hot-Lead Autopilot, etc.) require HubSpot integration to track web behavior. We are working to support playbook features without HubSpot in the future.

Do you offer annual discounts?

Yes, annual billing saves ~20%. Basic: $468/year ($39/mo), Professional: $948/year ($79/mo).