LINKEDIN_DM67 downloads

LinkedIn Outreach Template for Industrial

Equipment demos requested on Friday close 28% faster when followed up Monday AM. High-converting LinkedIn DM template for industrial machinery coo/opss who viewed demo page.

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Workflow
Demo Page View → LinkedIn DM → Demo Completion
Expected Lift
+38% demo completion rate vs generic follow-up
Trigger Signal
High Intent - Demo Page View
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LinkedIn DM Template

💡 LinkedIn Tip: Connection notes are limited to 300 characters. Direct messages can be sent after connection is accepted.

Saw you viewed our demo at {{companyName}}
Hi {{firstName}},

Saw you viewed our demo page. What specific challenge is top of mind?

I specialize in helping industrial machinery coo/opss tackle operational challenges.

**What I'm seeing from other coo/opss:**

1. Complex equipment downtime: Average 180-240 min/month per critical asset
2. Multi-shift handoff gaps: 23-31% information loss between shift changes
3. Parts inventory optimization: $800K-$1.2M in excess safety stock

I have a 15-minute slot on {{availableDay}} at {{availableTime}}. Would it make sense to have a quick conversation?

Best,
{{senderName}}

Personalization Tokens:

{{companyName}}{{firstName}}{{availableDay}}{{availableTime}}{{senderName}}

Replace these with actual data from LinkedIn or your CRM.

Usage Tips

  • 1Send within 4 hours while interest is fresh
  • 2Ask what specific challenge prompted demo interest
  • 3Share relevant case study from similar company
  • 4Offer specific demo completion time slots
  • 5Keep tone consultative, not salesy

Example Use Cases

Scenario

A food processing plant evaluating automation solutions.

Result

The demo focused on integration with existing PLCs and 15% OEE improvement targets.

Scenario

An electronics manufacturer testing quality inspection systems.

Result

Key requirements: 99.5% defect detection rate and integration with MES.

Who It's For

👤 Industrial Machinery COO/Ops

Pain Points:

  • •Inconsistent follow-up from team members
  • •Difficulty measuring ROI of sales activities
  • •Reps spending too much time on manual tasks
  • •Pipeline visibility and forecasting challenges
  • •Slow response times to inbound leads

Goals:

  • •Ensure 100% follow-up compliance
  • •Prove ROI of sales initiatives
  • •Free up 10+ hours/week per rep
  • •Improve forecast accuracy to 90%+
  • •Achieve <5 minute lead response time

How to Use

  1. 1

    Research the prospect

    Review their profile, recent posts, and company news before reaching out.

  2. 2

    Personalize the opening

    Reference something specific about them or their company.

  3. 3

    Keep it concise

    LinkedIn DMs should be 50-75 words maximum.

  4. 4

    Include one clear ask

    Request a call, share a resource, or ask a question.

  5. 5

    Follow up appropriately

    Wait 3-5 business days before sending a follow-up message.

Related Resources

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template
template

linkedin-dm-industrial-machinery-coo-job_change-001

Related Industrial Machinery template

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template

linkedin-dm-industrial-machinery-coo-new_funding-001

Related Industrial Machinery template

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linkedin-dm-manufacturing-coo-demo_view-001

Similar demo_view workflow

Frequently Asked Questions

This workflow triggers when a prospect visits your demo or product tour page. You can configure additional conditions like minimum time spent on the page or specific actions taken (e.g., clicking play on a video).
Connect your Google Calendar or Outlook calendar in Optifai settings. The template will automatically include available time slots based on your configured working hours and buffer time between meetings.
Available variables include: first_name, company_name, job_title, pages_viewed, time_on_site, industry, and company_size. You can also use custom properties from your CRM.
Yes, you can configure automatic follow-ups if the initial email doesn't get a response. A typical sequence includes a follow-up at day 3 and day 7, with different messaging angles.

Have more questions? Feel free to contact us.

Automate Your Sales with Optifai

Use this template in Optifai for fully automated trigger detection → LinkedIn DM sending → performance tracking.