LINKEDIN_DM17 downloads

Industrial LinkedIn Message Template - Pricing Interest

Industrial machinery deals average $180K—every pricing page visit signals intent. High-converting LinkedIn DM template for industrial machinery coo/opss who viewed pricing page.

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Workflow
Pricing Page View → LinkedIn DM → Demo Booking
Expected Lift
+35% demo booking rate via LinkedIn vs email
Trigger Signal
High Intent - Pricing Page View
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LinkedIn DM Template

💡 LinkedIn Tip: Connection notes are limited to 300 characters. Direct messages can be sent after connection is accepted.

Quick question about {{companyName}} operations
Hi {{firstName}},

Saw you viewed our pricing page. Quick question: what's driving your interest right now?

I specialize in helping industrial machinery coo/opss tackle operational challenges.

**What I'm seeing from other coo/opss:**

1. Complex equipment downtime: Average 180-240 min/month per critical asset
2. Multi-shift handoff gaps: 23-31% information loss between shift changes
3. Parts inventory optimization: $800K-$1.2M in excess safety stock

I have a 15-minute slot on {{availableDay}} at {{availableTime}}. Would it make sense to have a quick conversation?

Best,
{{senderName}}

Personalization Tokens:

{{companyName}}{{firstName}}{{availableDay}}{{availableTime}}{{senderName}}

Replace these with actual data from LinkedIn or your CRM.

Usage Tips

  • 1Industrial machinery deals average $180K—personalize based on their fleet size and replacement cycle
  • 2Reference their industry segment (food processing, packaging, CNC) for relevant use cases
  • 3Include TCO comparison, not just purchase price—maintenance and downtime costs matter
  • 4Mention financing options or lease-to-own programs common in capital equipment
  • 5Offer a site visit or virtual plant tour as a next step

Example Use Cases

Scenario

COO at a packaging machinery distributor viewed pricing page after attending your webinar on automation ROI.

Result

Template referenced webinar content and their specific automation gaps. Meeting booked, $280K equipment deal in 90 days.

Scenario

Plant director compared your pricing page with two competitors on the same day.

Result

Sent template with competitive differentiation points. Won deal because of faster response and better TCO analysis.

Who It's For

👤 Industrial Machinery COO/Ops

Pain Points:

  • •Inconsistent follow-up from team members
  • •Difficulty measuring ROI of sales activities
  • •Reps spending too much time on manual tasks
  • •Pipeline visibility and forecasting challenges
  • •Slow response times to inbound leads

Goals:

  • •Ensure 100% follow-up compliance
  • •Prove ROI of sales initiatives
  • •Free up 10+ hours/week per rep
  • •Improve forecast accuracy to 90%+
  • •Achieve <5 minute lead response time

How to Use

  1. 1

    Research the prospect

    Review their profile, recent posts, and company news before reaching out.

  2. 2

    Personalize the opening

    Reference something specific about them or their company.

  3. 3

    Keep it concise

    LinkedIn DMs should be 50-75 words maximum.

  4. 4

    Include one clear ask

    Request a call, share a resource, or ask a question.

  5. 5

    Follow up appropriately

    Wait 3-5 business days before sending a follow-up message.

Related Resources

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template
template

linkedin-dm-industrial-machinery-coo-demo_view-001

Related Industrial Machinery template

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template
template

linkedin-dm-industrial-machinery-coo-job_change-001

Related Industrial Machinery template

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template
template

linkedin-dm-manufacturing-coo-pricing-view-001

Similar pricing_view workflow

Frequently Asked Questions

Use this template when you want to automatically follow up with prospects who visit your pricing page multiple times within a short period. This behavior indicates high purchase intent and warrants immediate attention.
Modify the visit count threshold (default: 3 visits), time window (default: 7 days), and minimum time on page in the trigger configuration. You can also add filters for company size or industry.
We recommend responding within 5 minutes of the trigger. Studies show that leads contacted within 5 minutes are 9x more likely to convert. The template includes automatic delay settings you can configure.
Yes, you can create multiple variants with different subject lines, email content, or call-to-action buttons. Optifai will automatically track performance and can optimize towards the winning variant.

Have more questions? Feel free to contact us.

Automate Your Sales with Optifai

Use this template in Optifai for fully automated trigger detection → LinkedIn DM sending → performance tracking.