LINKEDIN_DM25 downloads

LinkedIn Outreach Template for Manufacturing

Demo requests from manufacturing drop 40% after 24 hours without response. High-converting LinkedIn DM template for manufacturing-general coo/opss who viewed demo.

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Workflow
Demo Page View → LinkedIn DM → Demo Booking
Expected Lift
+32% demo booking rate via LinkedIn vs email
Trigger Signal
High Intent - Demo Page View
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LinkedIn DM Template

💡 LinkedIn Tip: Connection notes are limited to 300 characters. Direct messages can be sent after connection is accepted.

Follow-up: {{companyName}} demo request
Hi {{firstName}},

Saw you viewed our demo page. Quick question: what's driving your interest right now?

I ask because the coo/opss I work with typically reach out when they're hitting one of these walls:

**Challenge 1**: OEE (Overall Equipment Effectiveness) stuck at 73-78% vs 85%+ benchmark
**Challenge 2**: Unplanned downtime costing $12K-$20K per hour across facility
**Challenge 3**: Production schedule variance of 15-25% due to reactive firefighting

I have a 15-minute slot on {{availableDay}} at {{availableTime}}. Would it make sense to have a quick conversation?

Best,
{{senderName}}

Personalization Tokens:

{{companyName}}{{firstName}}{{availableDay}}{{availableTime}}{{senderName}}

Replace these with actual data from LinkedIn or your CRM.

Usage Tips

  • 1Propose a 30-minute technical demo focusing on their specific production process
  • 2Prepare questions about their MES/ERP integration needs before the call
  • 3Offer to include their plant engineer or IT lead in the demo for technical validation
  • 4Send a pre-demo checklist covering data requirements and integration points
  • 5Follow up within 4 hours—manufacturing demo requests drop 40% after 24 hours

Example Use Cases

Scenario

Engineering director at a $200M manufacturer requested a demo on Friday afternoon.

Result

Sent this template within 2 hours with Monday AM time slots. Demo held, followed by plant visit. $450K deal in pipeline.

Scenario

Plant manager requested demo but went silent after initial email exchange.

Result

This template reopened conversation by addressing common concerns about implementation time. Demo rescheduled, now in POC.

Who It's For

👤 Manufacturing-General COO/Ops

Pain Points:

  • •OEE (Overall Equipment Effectiveness) stuck at 73-78% vs 85%+ benchmark
  • •Unplanned downtime costing $12K-$20K per hour across facility
  • •Production schedule variance of 15-25% due to reactive firefighting
  • •Data silos preventing real-time visibility into bottlenecks
  • •Manual reporting consuming 12-15 hours per week of leadership time

Goals:

  • •Increase OEE from 75% to 85%+ across all production lines
  • •Reduce unplanned downtime by 40-50% via predictive maintenance
  • •Improve production schedule adherence to 90%+
  • •Break down data silos for real-time cross-facility visibility
  • •Automate reporting to free up 10+ hours per week for strategic work

How to Use

  1. 1

    Personalize with specific data

    Reference their actual metrics if available, otherwise use industry averages.

  2. 2

    Lead with value calculation

    Show the cost of their current state before pitching solution.

  3. 3

    Include social proof

    Mention recognizable brands in their industry.

  4. 4

    Create urgency with timing

    Reference the trigger event (pricing view, demo view, etc.) to show relevance.

  5. 5

    Clear CTA

    Specific time slot offer (not "let me know if interested").

Related Resources

📄
template
template

call-objection-responses-manufacturing-001

Related Manufacturing-General template

📄
template
template

call-voicemail-manufacturing-discovery-script-001

Related Manufacturing-General template

📄
template
template

linkedin-dm-industrial-machinery-coo-demo_view-001

Similar demo_view workflow

Frequently Asked Questions

This workflow triggers when a prospect visits your demo or product tour page. You can configure additional conditions like minimum time spent on the page or specific actions taken (e.g., clicking play on a video).
Connect your Google Calendar or Outlook calendar in Optifai settings. The template will automatically include available time slots based on your configured working hours and buffer time between meetings.
Available variables include: first_name, company_name, job_title, pages_viewed, time_on_site, industry, and company_size. You can also use custom properties from your CRM.
Yes, you can configure automatic follow-ups if the initial email doesn't get a response. A typical sequence includes a follow-up at day 3 and day 7, with different messaging angles.

Have more questions? Feel free to contact us.

Automate Your Sales with Optifai

Use this template in Optifai for fully automated trigger detection → LinkedIn DM sending → performance tracking.