LINKEDIN_DM117 downloads

LinkedIn Outreach Template for Manufacturing

Plant managers who revisit pricing pages have 3.2x higher close rates. High-converting LinkedIn DM template for manufacturing-general coo/opss who viewed pricing.

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Workflow
Pricing Page View → LinkedIn DM → Demo Booking
Expected Lift
+26% connection acceptance rate vs generic outreach
Trigger Signal
High Intent - Pricing Page View
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LinkedIn DM Template

💡 LinkedIn Tip: Connection notes are limited to 300 characters. Direct messages can be sent after connection is accepted.

Quick question about {{companyName}} operations
Hi {{firstName}},

Saw you checked out our pricing. Quick question: what's driving your interest right now?

I ask because the coo/opss I work with typically reach out when they're hitting one of these walls:

**Challenge 1**: OEE (Overall Equipment Effectiveness) stuck at 73-78% vs 85%+ benchmark
**Challenge 2**: Unplanned downtime costing $12K-$20K per hour across facility
**Challenge 3**: Production schedule variance of 15-25% due to reactive firefighting

I have a 15-minute slot on {{availableDay}} at {{availableTime}}. Would it make sense to have a quick conversation?

Best,
{{senderName}}

Personalization Tokens:

{{companyName}}{{firstName}}{{availableDay}}{{availableTime}}{{senderName}}

Replace these with actual data from LinkedIn or your CRM.

Usage Tips

  • 1Reference their current production volume (check LinkedIn for plant size indicators) to show ROI at scale
  • 2Mention specific pain points like "unplanned downtime" or "OEE below 85%" that your solution addresses
  • 3Include a case study link from a similar-sized manufacturer in their sub-vertical
  • 4Time your follow-up for Tuesday-Thursday when plant managers are less likely to be on the floor
  • 5Offer a brief ROI calculation based on industry benchmarks ($50K-200K/year in efficiency gains)

Example Use Cases

Scenario

A plant manager at a $50M automotive parts supplier visited your pricing page 3 times in 2 days but never filled out a form.

Result

After sending this template within 30 minutes of the third visit, they booked a demo. Deal closed at $180K in 6 weeks.

Scenario

VP of Operations at a food processing company downloaded your ROI calculator, then returned to pricing page the next day.

Result

Template sent with customized ROI numbers for food industry. Meeting booked same day, pilot started within 2 weeks.

Who It's For

👤 Manufacturing-General COO/Ops

Pain Points:

  • •OEE (Overall Equipment Effectiveness) stuck at 73-78% vs 85%+ benchmark
  • •Unplanned downtime costing $12K-$20K per hour across facility
  • •Production schedule variance of 15-25% due to reactive firefighting
  • •Data silos preventing real-time visibility into bottlenecks
  • •Manual reporting consuming 12-15 hours per week of leadership time

Goals:

  • •Increase OEE from 75% to 85%+ across all production lines
  • •Reduce unplanned downtime by 40-50% via predictive maintenance
  • •Improve production schedule adherence to 90%+
  • •Break down data silos for real-time cross-facility visibility
  • •Automate reporting to free up 10+ hours per week for strategic work

How to Use

  1. 1

    Personalize with specific data

    Reference their actual metrics if available, otherwise use industry averages.

  2. 2

    Lead with value calculation

    Show the cost of their current state before pitching solution.

  3. 3

    Include social proof

    Mention recognizable brands in their industry.

  4. 4

    Create urgency with timing

    Reference the trigger event (pricing view, demo view, etc.) to show relevance.

  5. 5

    Clear CTA

    Specific time slot offer (not "let me know if interested").

Related Resources

📄
template
template

call-objection-responses-manufacturing-001

Related Manufacturing-General template

📄
template
template

call-voicemail-manufacturing-discovery-script-001

Related Manufacturing-General template

📄
template
template

linkedin-dm-industrial-machinery-coo-pricing_view-001

Similar pricing_view workflow

Frequently Asked Questions

Use this template when you want to automatically follow up with prospects who visit your pricing page multiple times within a short period. This behavior indicates high purchase intent and warrants immediate attention.
Modify the visit count threshold (default: 3 visits), time window (default: 7 days), and minimum time on page in the trigger configuration. You can also add filters for company size or industry.
We recommend responding within 5 minutes of the trigger. Studies show that leads contacted within 5 minutes are 9x more likely to convert. The template includes automatic delay settings you can configure.
Yes, you can create multiple variants with different subject lines, email content, or call-to-action buttons. Optifai will automatically track performance and can optimize towards the winning variant.

Have more questions? Feel free to contact us.

Automate Your Sales with Optifai

Use this template in Optifai for fully automated trigger detection → LinkedIn DM sending → performance tracking.