Calculate the true cost of customer churn. See how reducing churn by just 1-2% can save hundreds of thousands in lost revenue, LTV, and wasted CAC.
Select your industry for benchmark comparison
Your total monthly recurring revenue (MRR)
Percentage of customers lost per month
Average customer lifetime value
Cost to acquire one new customer (CAC)
Total number of active customers
Your churn rate: 4.5%
B2B SaaS average: 4.5%
Best-in-class: 1%
✓ You're 0.0% below industry average!
See how reducing churn affects your bottom line. Even small improvements have massive long-term impact.
💡 Insight: Reducing churn by -5% (to 0.0%) could save $3,294,000 annually. This compounds over time—every retained customer generates ongoing revenue and referrals.
Optifai's AI automatically identifies at-risk customers before they churn, triggers personalized retention campaigns, and alerts your team to take action. Companies using Optifai reduce churn by an average of 32%.