Companies using holdout-measured AI actions see average revenue lift of 15-27% vs. control groups.
The incremental revenue increase attributed to AI actions, measured against a holdout control group that received no AI intervention.
Revenue Lift is the ultimate proof metric. Not "we sent 500 emails" but "AI actions generated $50K more revenue than if we'd done nothing." This justifies AI investment to stakeholders.
Weekly dashboard shows Revenue Lift percentage and absolute dollar amount. Target: +15% lift in first 90 days.
ROI DashboardA ledger system that tracks every AI action with a UUID and attributes actual revenue contribution using holdout testing.
A testing methodology where a percentage of accounts receive no AI actions (control group) to measure the true incremental revenue impact of automation.
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