Complete Sales & Marketing Guides
In-depth, product-agnostic guides covering buyer signal detection, AI automation, GTM strategy, ROI measurement, and revenue optimization.Each guide is 6,000-10,000 words with actionable frameworks you can implement today.
Foundation
Core strategies and design principles
Complete Guide to Buyer Signal Detection 2025
Move beyond MQL to Intent Data. Learn how to detect, score, and act on buyer signals using GA4, CRM workflows, and event-driven architecture.
AI Sales Automation Design Philosophy 2025
Autonomous action vs AI suggestions. Design principles for trigger-action flows, approval workflows, and ROI-driven automation.
GTM Strategy Playbook: Marketing × Sales × CS 2025
Align Marketing, Sales, and Customer Success with a unified GTM framework. RevOps best practices and cross-functional KPIs.
Measurement & Optimization
Data-driven tactics and ROI frameworks
ROI Causal Measurement: Holdout Experiment Design 2025
Go beyond correlation. Design holdout experiments, calculate Revenue Lift, and prove causation with statistical rigor.
Revenue Velocity Optimization Guide 2025
Optimize the 4 levers: deal count, win rate, ACV, and sales cycle length. Data-driven tactics to accelerate pipeline flow.
Multi-Touch Attribution Implementation Guide 2025
Compare attribution models (linear, U-shaped, W-shaped, time-decay) and implement data collection for accurate ROI tracking.
Use Cases
Industry-specific playbooks and implementations
Customer Success Automation Playbook 2025
Maximize LTV with churn prediction, automated health scoring, proactive interventions, and expansion revenue triggers.
Product-Led Growth (PLG) Strategy Guide 2025
Design PLG funnels, define PQLs, optimize trial-to-paid conversion, and scale self-serve revenue motion.
AEO × SEO: AI-Era Search Optimization 2025
Optimize for AI search engines (ChatGPT, Perplexity, Gemini). Structured data, AI crawler optimization, hub-and-spoke architecture.
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