Sales Productivity

What is the Average CRM Input Time for B2B Sales?

Updated: October 31, 2025 | Source: Optifai Sales Ops Benchmark 2025 (N=939)

TL;DR

B2B sales reps spend an average of 2.3 hours per day on CRM input (11.5 hours/week). After AI adoption, this drops to 1.4 hours/day—a 40% reduction. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, 2025 Q1-Q3).

Related Resources

How AI Improves Sales ProductivitySales Pipeline Conversion RatesMethodology

Key Data

Overall Average

Pre-AI
2.3hours/day
Post-AI
1.4hours/day
Reduction
40%
Sample Size
N=939

Source: Optifai Sales Ops Benchmark 2025

Updated: 2025-10-31

By Company Size

Small (5-50)
2.1h/day
Medium (51-200)
2.4h/day
Large (201-500)
2.5h/day
Enterprise (500+)
2.6h/day

Source: Pre-AI average

Detailed Breakdown

By Industry

IndustryPre-AI (h/day)Post-AI (h/day)Reduction
SaaS2.21.341%
Manufacturing2.51.636%
Consulting2.01.240%
Professional Services2.31.439%

What AI Automates

  • Auto data capture: Email, calendar, and call transcripts automatically logged
  • Field population: Company info, contact details, and deal attributes filled automatically
  • Activity summaries: Call notes and meeting outcomes generated from transcripts
  • Forecast updates: Deal stages and probability automatically adjusted based on signals

About This Data

This benchmark is based on anonymized CRM usage data from 939 B2B companies collected between 2025 Q1-Q3. Data is weighted by industry and company size to ensure representativeness.

Read full methodology