What is the optimal lead nurturing frequency?

Data-backed insights from 939 B2B companies (Q1-Q3 2025)

TL;DR

Optimal B2B lead nurturing frequency: 1-2 emails/week + 1 call/month. Over-contacting (3+ emails/week) reduces response rate by 40%. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025)

Related Resources

Key Findings

Optimal Email Frequency
1-2/week
Based on 939 B2B companies
Sample Size
939
B2B companies, Q1-Q3 2025

Overview

This benchmark data is based on anonymized CRM data from 939 B2B companies collected during Q1-Q3 2025. The analysis covers various industries including SaaS, Manufacturing, Consulting, and Professional Services, with company sizes ranging from 5 to 500+ employees.

Methodology

Data was collected through anonymized CRM exports with company consent. Statistical analysis includes outlier removal and industry-size weighting to ensure representative benchmarks. For detailed methodology, see ourmethodology page.

How to Use This Data

Use these benchmarks to evaluate your team's performance and identify improvement opportunities. Remember that benchmarks vary by industry, company size, and market conditions. For personalized insights based on your specific situation, try Optifai's free plan to measure your actual metrics.

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