Updated: November 27, 2025 | Source: Optifai Sales Productivity Report 2025 (N=312 companies, 2,400+ reps)
Revenue per sales rep benchmarks 2025: B2B SaaS median $500K-$700K annual quota capacity. Top performers: $1M+. By company stage: Seed $250-400K, Series A $400-600K, Series B+ $600K-1M+. AE vs SDR productivity ratio is typically 3-5×. Factors affecting output: ACV (higher = more per rep), sales cycle (longer = less per rep), market maturity (mature = higher quotas). Source: Optifai Sales Productivity Report 2025 (N=312 companies, 2,400+ reps).
📊 Plan your sales team capacity
Source: Optifai Sales Productivity Report 2025
Updated: 2025-11-27
Source: 312 B2B SaaS companies
Source: Higher ACV = more per rep
Source: Role-based attribution model
Key insight: Higher ACV typically means higher revenue per rep, but longer sales cycles and more complex deals. The "revenue per rep" metric must be evaluated alongside sales cycle length and required support resources.
Don't set quotas based solely on benchmarks. A Seed-stage company setting $700K quotas because "that's the median" will demoralize their team and miss targets.
Context matters: Your product maturity, brand recognition, competitive landscape, and sales support infrastructure all affect what's achievable.
Better approach: Start with historical data, adjust for growth plans, and increase quotas gradually as you prove out your sales motion.
This benchmark is based on revenue per rep data from 312 B2B SaaS companies and 2,400+ sales representatives collected in 2025. Data is segmented by company stage, ACV range, and role to ensure relevant comparisons.
Read full methodologyData last updated: November 27, 2025
Impacted metrics:
Regularly updated with latest industry data