Data-backed insights from 939 B2B companies (Q1-Q3 2025)
B2B SaaS average pipeline conversion: Lead→MQL 25%, MQL→SQL 40%, SQL→Opp 60%, Opp→Close 30%. Overall conversion: 1.8%. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025)
This benchmark data is based on anonymized CRM data from 939 B2B companies collected during Q1-Q3 2025. The analysis covers various industries including SaaS, Manufacturing, Consulting, and Professional Services, with company sizes ranging from 5 to 500+ employees.
Data was collected through anonymized CRM exports with company consent. Statistical analysis includes outlier removal and industry-size weighting to ensure representative benchmarks. For detailed methodology, see ourmethodology page.
Use these benchmarks to evaluate your team's performance and identify improvement opportunities. Remember that benchmarks vary by industry, company size, and market conditions. For personalized insights based on your specific situation, try Optifai's free plan to measure your actual metrics.
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