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Pricing Follow-up Autopilot: Plant Manager (Industrial Machinery)

Auto-send within 15 minutes when industrial machinery plant manager views pricing page. Focus on downtime reduction and equipment efficiency.

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Workflow
Pricing Follow-up Autopilot
Expected Lift
+46% demo booking rate vs. delayed follow-up
Trigger Signal
/pricing page view (Industrial Machinery Plant Manager)
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Template Body

{{firstName}} — saw you on the pricing page
Hi {{firstName}},

I saw you just checked our pricing — perfect timing! Most industrial machinery Plant Managers we work with struggle with:

1. **Unplanned downtime** → Each hour costs $150K-$300K because maintenance gets alerts too late
2. **Equipment visibility gaps** → 40% of machines have zero real-time monitoring, causing blind-spot failures
3. **Maintenance cost overruns** → Reactive repairs cost 3-4x more than planned maintenance

We helped Caterpillar's assembly plant cut unplanned downtime from 18 hours/month to 3 hours and reduce maintenance costs by $240K/year.

Can I show you a quick 15-minute walkthrough of how we solve these for industrial machinery?

{{calendarLink}}

Best,
{{senderName}}

P.S. Here's their exact playbook: /kits/manufacturing-kit/

Personalization Tokens:

{{firstName}}{{calendarLink}}{{senderName}}

Replace these with actual data from your CRM or database.

Usage Tips

  • 1Trigger within 15 minutes of pricing page view — conversion drops 58% after 60 minutes.
  • 2Reference the specific pricing tier they viewed (if tracked) to show attention to detail.
  • 3A/B test 'pricing' vs. '$300K downtime' in subject line and track in deliverability tool.
  • 4If no reply in 24h, send a downtime cost calculator tool showing their specific losses.
  • 5Include {{calendarLink}} as both text and hyperlink for mobile optimization.

Related Resources

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