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Demo Page Follow-up: Sales Leader (Industrial Machinery)

Strike while the iron is hot with this Industrial Machinery Sales Leader pricing follow-up template. Within 10 minutes of trigger event, addressing 6-9 month sales cycles and 35% forecast variance. Proven +38% pipeline velocity improvement.

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Workflow
Demo Conversion Accelerator
Expected Lift
+52% demo-to-close rate vs. delayed follow-up
Trigger Signal
/pricing page view (Industrial Machinery Sales Leader)
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Template Body

{{firstName}} — saw you on the pricing page
Hi {{firstName}},

I saw you just checked our pricing — perfect timing! Most industrial machinery Sales Leaders we work with struggle with:

1. **Long sales cycles** → Average 6-9 months from first call to close, delaying revenue recognition
2. **Forecast variance** → 35%+ variance between commit and actual close, making quota planning impossible
3. **Quote complexity** → Custom BOM configurations taking 5+ days, losing deals to faster competitors

We helped Caterpillar's North America sales team cut their sales cycle from 7.2 months to 4.1 months and improve forecast accuracy to 89%, resulting in $800K additional pipeline per quarter.

Can I show you a quick 15-minute walkthrough of how we solve these for industrial machinery sales?

{{calendarLink}}

Best,
{{senderName}}

P.S. Here's their exact playbook: /kits/manufacturing-kit/

Personalization Tokens:

{{firstName}}{{calendarLink}}{{senderName}}

Replace these with actual data from your CRM or database.

Usage Tips

  • 1Trigger within 10 minutes of pricing page view — conversion drops 62% after 60 minutes.
  • 2Reference the specific pricing tier they viewed (if tracked) to show you're paying attention.
  • 3A/B test 'pricing' vs. 'sales cycle' in subject line and track deliverability metrics.
  • 4If no reply in 24h, send a sales velocity calculator showing their specific pipeline impact.
  • 5Include {{calendarLink}} as both text and hyperlink for mobile optimization.

Related Resources

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