Executive Summary Template (PDF)
One-page executive summary template for busy decision-makers. Includes situation overview, recommended solution, business impact, investment summary, and next steps.
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💡 Usage Tip
Share this guide with your entire team to ensure everyone follows the same best practices.
Usage Tips
- 1Limit to ONE page only - executives don't have time for more
- 2Start with the problem and its business impact (not your solution)
- 3Use bullet points, not paragraphs - make it scannable in 60 seconds
- 4Include 3-5 quantified benefits (e.g., "25% faster time-to-market")
- 5Add a clear CTA and decision timeline (e.g., "Decision needed by June 15")
- 6Avoid jargon and technical details - focus on business outcomes
- 7Tailor each summary to the specific executive (CFO vs CTO priorities differ)
Example Use Cases
A growing company implementing new software across 3 departments.
Timeline: 30-day pilot, 60-day rollout, 90-day optimization.
A team lead driving adoption with skeptical team members.
Approach: quick wins first, then advanced features over 6 weeks.
Who It's For
👤 All Sales Leader
Pain Points:
- •Inconsistent follow-up from team members
- •Difficulty measuring ROI of sales activities
- •Reps spending too much time on manual tasks
- •Pipeline visibility and forecasting challenges
- •Slow response times to inbound leads
Goals:
- •Ensure 100% follow-up compliance
- •Prove ROI of sales initiatives
- •Free up 10+ hours/week per rep
- •Improve forecast accuracy to 90%+
- •Achieve <5 minute lead response time
How to Use
- 1
Download the PDF
Save to your local drive or shared team folder.
- 2
Review the structure
Understand the sections and intended use.
- 3
Customize content
Replace placeholder text with your specific information.
- 4
Add your branding
Update logos, colors, and contact information.
- 5
Share with team
Distribute to relevant team members for feedback and use.
Related Resources
Frequently Asked Questions
Have more questions? Feel free to contact us.
Automate Your Sales with Optifai
Use this template in Optifai for fully automated trigger detection → email sending → performance tracking.