What is ARR Growth Rate?

ARR growth rate measures the year-over-year increase in Annual Recurring Revenue. It's the most important metric for evaluating SaaS company performance and trajectory. Investors use ARR growth to assess scalability, market fit, and potential for venture returns.

Formula
(New - Old) / Old
T2D3 Path
3× → 3× → 2× → 2× → 2×
Series A Target
200%+ YoY

ARR Growth Calculator

Calculate your ARR growth rate and track against T2D3 benchmarks

Your ARR Data

$
$

Net New ARR Breakdown

$
$
$
$
YoY ARR Growth Rate
150%
Solid GrowthTarget: Triple (200%)

ARR Summary

Previous ARR$2.0M
Net New ARR+$3.0M
Current ARR$5.0M

Retention Metrics

Gross Retention
85%
Target: >90%
Net Retention
125%
Target: >120%

Series A ($1-5M ARR) Benchmarks

Target (T2D3)
200%+
Good
150%+
0%200%300%+

Net New ARR Components

Net New ARR = New + Expansion - Churn - Contraction
+ New ARR
$2.5M
New customers
+ Expansion
$800K
Upsells
- Churn
$200K
Lost customers
- Contraction
$100K
Downgrades
Net New ARR =$3.0M

How to Accelerate ARR Growth

Increase New Logo Acquisition

High Impact

Optimize marketing funnel, expand sales team, enter new markets

Affects: New ARR

Drive Expansion Revenue

High Impact

Land-and-expand strategy, usage-based pricing, feature upsells

Affects: Expansion ARR

Reduce Churn

High Impact

Improve onboarding, customer success, product value

Affects: Churned ARR

Minimize Contraction

Medium Impact

Better pricing tiers, proactive account management

Affects: Contraction ARR

Frequently Asked Questions

What is ARR growth rate?
ARR (Annual Recurring Revenue) growth rate measures the year-over-year increase in recurring revenue. Formula: (Current ARR - Previous ARR) / Previous ARR × 100. It's the primary metric investors use to evaluate SaaS company performance.
What is a good ARR growth rate for SaaS?
Good ARR growth depends on company stage. Early-stage (Seed/A): 200-300% YoY. Growth stage (B/C): 100-150% YoY. Scale stage ($50M+): 30-50% YoY. The T2D3 framework suggests tripling twice, then doubling three times to reach $100M ARR.
What is Net New ARR?
Net New ARR = New ARR + Expansion ARR - Churned ARR - Contraction ARR. It represents the actual ARR increase after accounting for all revenue movements. Positive Net New ARR means your business is growing.
What is the T2D3 framework?
T2D3 is a SaaS growth framework: Triple (3×), Triple (3×), Double (2×), Double (2×), Double (2×). Starting at $2M ARR, this path reaches $144M ARR in 5 years. It's a benchmark for venture-scale SaaS companies.
How do I calculate monthly ARR growth?
Monthly ARR Growth = (Current Month ARR - Previous Month ARR) / Previous Month ARR × 100. To annualize: (1 + Monthly Rate)^12 - 1. For example, 5% monthly growth = 79.6% annualized growth.
Optifai Research Team

Optifai Research Team

Verified

SaaS Metrics & Growth Analytics | 500+ B2B companies analyzed | T2D3 methodology experts

Last updated: November 26, 2025
WORK SAVER

Signal detection + 7-day auto-follow to cut manual work.

Start measuring →

Holdout testing measures real revenue impact, not vanity metrics.

Related Terms

ARR (Annual Recurring Revenue)MRR (Monthly Recurring Revenue)NRR (Net Revenue Retention)Expansion RevenueRule of 40