Interactive Calculator

Pipeline Conversion Rate Gap Calculator

Identify which stage of your sales pipeline needs improvement. Compare your conversion rates against industry benchmarks from 939 B2B companies.

Select Your Industry

Your Conversion Rates

Lead → MQL Conversion (%)

Benchmark: 25%

MQL → SQL Conversion (%)

Benchmark: 40%

SQL → Opportunity Conversion (%)

Benchmark: 60%

Opportunity → Won Conversion (%)

Benchmark: 30%

Diagnostic Results

Your Total Conversion Rate

1.80%

Industry benchmark: 1.80%

✓ Above industry benchmark!

Stage-by-Stage Gap Analysis

Lead → MQLWeakest Stage

Yours: 25%+0.0%Benchmark: 25%

MQL → SQL

Yours: 40%+0.0%Benchmark: 40%

SQL → Opportunity

Yours: 60%+0.0%Benchmark: 60%

Opportunity → Won

Yours: 30%+0.0%Benchmark: 30%

Ready to Optimize Your Lead → MQL Conversion?

Optifai uses AI to score leads, prioritize follow-ups, and automatically nurture prospects at each pipeline stage. Close your conversion gaps in weeks, not months.

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📋 Calculation Methodology

Total conversion rate: Product of all stage conversion rates
Gap analysis: Your rate - Industry benchmark (negative = below benchmark)
Weakest stage: Stage with the largest negative gap
Benchmarks: Industry averages based on 939 companies